🎧 ThE REMIX 🎧
Messaging strategy + professional edits for long-form content, sales pages, and marketing emails.
Hiring a done-for-you copywriter is sooo 2018.
It’s expensive. It’s time-consuming. And no matter how good you get at vetting your service providers, or how awesome your copywriter is—
That writing will never really sound like you.
Because it’s NOT you.
I’ve been working with writers of all stripes—academics, authors, and business owners—for over a decade. I’ve been paid a lot of money to write marketing and sales copy for other people, and that copy has generated beaucoup bucks.
And if you’re a solo practitioner, a boutique service provider, any type of coach, or an online educator, I’ve got some news for you—
You no longer own the kind of small business that requires a full-service copywriter.
The landscape has changed—in a lightning-fast, paradigm-shifting kind of way—and your humanity, your realness, are SO much more valuable than your writing chops.
If you are passionate about your work, you can write your own marketing content… period.
Even if you’re terrible at gathering your beautiful, rambling ideas into a cohesive piece of prose that cuts to the quick.
Even if you’ve never had any training in writing craft or copywriting.
Even if you suck at transitioning to the pitch.
Even if your tangents need trimming.
Even if you feel forever stuck at “good enough” and just want a taste of “oh, fuck yes.”
You can… and you SHOULD.
Besides, I can fix all that stuff.
Introducing…
THE REMIX.
A collaborative copywriting experience to hone your messaging, dial in your launch strategy, and turn your sprawling first draft into a goddamn work of art (that also converts)
how it works
4 WEEKS OR LESS // $1,200–$2,500 // PUBLISH-READY EDITS // EXPERT COPYWRITER VIBES
1. Creative Call
We’ll talk all about your work, your clients, your values, and your voice—and we’ll make sure your current messaging is doing what it’s supposed to do. If it needs tweaking, we’ll talk through an updated messaging strategy.
2. First Draft
You’ll receive a recording of our call, plus my notes and ideas around how to structure your writing, often with timestamps so you can refer back to that brilliant thing you said.
You’ll have up to 30 days* to send me your (weird, rambly, tangent-riddled) first draft. I’ll be here for questions and support in the meantime in case you get stuck.
*Already have a draft ready for me? Great! After our Creative Call, I’ll get straight to work 🙂
3. Edits!
Give me a week, and I will spin your original language into writing that glows with energy, vibrates off the page, improves conversions… all while sounding just like you.
You’ll also receive an Editorial Letter lays that out what I did and why, along with some input on what's working in your writing, how to improve it in the future, and all the dumb copywriting advice you get to ignore.
✨ It’s magic, what I do. ✨
4. Party on, Wayne
We’ll have a final call to review the new copy and answer any lingering little questions. I’ll also be available for email support for two additional weeks.
WhAt can we work on together?
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Email Sequence Remix
Up to 12 edited emails (launch sequences; welcome sequences; or nurture emails) plus strategic guidance around cadence, segmentation, and a brief starting point for each email.
$1,500
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Landing Page Remix
One long-form sales or landing page that’s ready to be staged and published, plus a quick messaging audit to make sure we’re saying the right things to the right people.
$1,200
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Launch Copy Remix
This includes everything in the Sales Page Copy Remix and the Email Sequence Remix—all the most important elements of a live launch.
**most popular**
$2,500
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Blog Post & Newsletter Remix
A sleight-of-hand edit that amps up your words & ideas, cuts the fluff, and gets a reaction from your readers.
First post: $500
≥1k words: $150 ea.
<1k words: $235 ea.
Hi. I’m Sam.
I’m a writing coach and editor with over a decade of experience in copywriting and online marketing strategy. I’ve been a bartender, a barista, a personal trainer, a park maintenance worker, and the stoner running the antique photo booth at Six Flags.✌🏽
And for the past ten years, I’ve been making people money with the words I write. I’ve done things like triple someone’s email open rates; generate $75k from a few thoughtful tweaks to a one-off popup offer; single-handedly build a Black Friday campaign worth $54k; and get into many arguments about the ethics of a proposed marketing tactic.
Some of my friends call me the “email queen,” which is not very GenX, but whatever. I’m known for my ability to truly capture my clients’ voices and develop distinctive prose and razor-sharp messaging that can’t be stolen, imitated, or ignored.
In 2024 I burned down my whole business, lowered my rates, revamped the way I work with clients, and created Indie Copy Studio.
I created The Remix because the old ways are dead—but you still deserve access to the talent, expertise, and experience that will help you connect with your audience, deliver your services, and create the impact we all know you’re capable of.
And you should be able to tap into the selling power of beautifully crafted copy, without having to sell out on your values.
Frequently Asked Questions
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I take on Remix clients all year round, on a staggered schedule. You can usually get on my calendar within two weeks.
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You need a clear offer and/or project, like a launch for your group program; updated website copy; a welcome sequence for your email list, etc. If you have an untested idea, that’s okay (a Remix actually makes way more sense than outsourcing altogether) but you should still have something in mind.
Other than that—I will need whatever content we’re working on to live in Google Drive. Usually, you can copy and paste everything existing web copy you need directly into a Doc; you might need to fiddle with the formatting once you do this, although I’ll fix the formatting during the editing process.
Here are some additional Google Doc pointers:
An email sequence can go on a single doc—no need to create separate docs for each email. You can use tabs or header tags to separate them out.
For website copy, use a single doc with a different tab for each page.
For sales funnels: landing page copy in one tab; emails in another.
If this is for a live launch…
If we’re looking at previous launch content, it will be helpful to have some performance metrics so we know what worked, what didn’t, and what we still don’t know.
If you haven’t written anything yet… 😱
Then don’t sweat it until we have our Creative Call. I’ll set you up a staging doc before you get started.
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Yes! While projects like a live launch work better at a fixed rate, if you’re regularly publishing long-form content, having an editor in your back pocket is a super smart strategy.
I always like to start with a smaller project to give you a sense of how ongoing work would feel. Contact me to start the conversation!
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You’ll need to be availalbe for your initial Creative Call (about 60–90m), plus the time it will take you to write a messy first draft based on that conversation.
Once you get your edits back—no homework. It’s done. All you have to do is build the page, stage the email, publish the blog post, etc.
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First of all, your writing is better than you think, I promise. I’ve been working as an editor and copywriter for the better part of a decade, and I’ve never once seen a piece of writing that didn’t have flecks of gold running through it.
But also, it’s my job to support and celebrate your writing, tease out those flecks of gold and make ‘em shimmer—not look for mistakes or grammar-shame you.
Every single one of my clients leaves our work together feeling so proud of what they’ve written, with a newfound (or rediscovered) confidence in their own writing ability. You’ve got this.
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Dude, I don’t know! Do you?
If your DIY efforts (i.e. all those templates and formulas and copywriting best practices) feel forced, strange, or inauthentic to you—and/or your copy isn’t performing as well as you’d like it to, then yeah, you do need this.
If your copy is selling, and it’s selling to the people you want to be working with, and you’re happy with it, then no, you don’t need me, UNLESS you just want to pass on your shitty first draft and have it magically become an amazing piece of content. If that’s what you’re dreaming of, then yes—I’m your huckleberry.
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Aha, you’ve stumbled onto the secret menu!
Meet The Hitmaker, in which I do all the copywriting from top to bottom for your emails, launch sequences, website pages, and more.
The best reason to hire me for this is EMAILS. Strategy, messaging, sexy Canva templates, data analysis, tracking, A/B testing, the whole nine.
You can also commission me to write a one-off piece: a long-form content pillar; an About Page; a bio.
That said, I don’t take on full website projects anymore.
If you’re an ecommerce founder with a distinct voice and origin story, who needs someone to design, execute, and manage a complex marketing ecosystem while you're busy making and shipping your product, dealing with manufacturing, taking care of your customers……Let’s talk.
Ready to hit the mixing studio?
Smash the button to tell me a little about yourself and your work and book your initial discovery call.