The biggest writing mistake people make when they write about themselves & their work

I have news for you—and remember this comes from a decade of swimming in words:

If you are deeply connected to the work you do; if there are a handful of topics in your field that ALWAYS elicit a spicy soapbox rant; if your clients and community members think you’re deeply brilliant and cool; if you believe in what you’re doing; if you’ve studied and trained and worked super hard to deliver the best possible service; if you’re proud of your work…

Then you already have everything you need to write GREAT copy.